Making Direct Marketing Work to Reach Hispanics
Survey: Find Out Target's Preferred Language, Level of Acculturation
NEW YORK, Feb. 2, 2009 (AdAge.com) — Almost half of direct marketers (48%) use bilingual promotions to target Hispanics, while 20% use only English and 12% use only Spanish, according to a recent survey by the Direct Marketing Association. The remaining 20% use separate English and Spanish versions.
Related Content
Comments
