Making Direct Marketing Work to Reach Hispanics
Survey: Find Out Target's Preferred Language, Level of Acculturation
About one-third (35%) of those surveyed said internet marketing increased their response rates among Hispanics, but 25% said they didn't find it an effective channel. Half of those surveyed said search-engine marketing is effective, while 23% said it isn't.
According to Zubi, the growing reach and low cost per contact of Spanish-keyword search should make it part of Hispanic media plans.
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