Making Donor Acquisition Less Painful

Information about YOU is key
Your list broker is not psychic; give him or her as much information as you can about your letter copy, your offer, your mission, your acquisition history, your current donors and your goals for the mailing.

“The more I know about the message of each package, the type of package, copy points, premiums or freemiums, and the ask level, the better I can tailor my list recommendations and selects,” says Donna Packer, president of Packer List Inc.