Making Donor Acquisition Less Painful

It’s a competition, but you want to win
You expect a list broker to bring value to the table. But you still want to give him or her past results from lists you’ve previously rented. A broker studies these to identify trends, see what kinds of lists worked best for different offers, spot untapped or underutilized categories of lists that look promising — in short, give you recommendations for lists to rent that can improve your bottom line. Even looking at your historic results, it’s doubtful any two brokers will come back with identical selections. But without that history, their recommendations won’t be the best they can be.