Making Donor Acquisition Less Painful

Don’t let price be your main criteria
There is a wide range of pricing when renting lists. Some lists have a low cost per 1,000 names, while others may be twice as expensive. Don’t just select the lowest-cost option; these are often compiled lists that may not perform as well for you as a more niche list. A list of “extremely concerned and frequent contributors to all types of charitable and political organizations, including people who are passionate about veterans, liberal causes, animal welfare, education, hunger, homelessness, adherence to the Bill of Rights, wildlife management, recycling, health-related issues and euthanasia” is clearly less focused than “Donors to XYZ Charity in the Last 24 Months.”