Making Donor Acquisition Less Painful

This doesn’t mean you should reject a compiled list. Ask your list broker why he or she recommended each list. Why is this one worth more money than others? How will the low-cost option perform compared to the higher-cost ones? A good broker gives you a thoughtful recommendation backed up with facts (and a bit of intuition that comes from experience). After all, he or she wants to have a long relationship with your nonprofit, and a sloppy list recommendation that doesn’t produce new donors sabotages that goal.