Making an Emotional Connection With Passion-Driven Leadership

2. Perfect degrees of separation
When communicating with donors, find a common denominator. Find out where they’re from, their occupation and what they support, for example, and then “[figure out] how you can relate that back to the cause,” Bocskor said.

Building a coalition by bringing together a diverse group of people who share emotional connections through shared values is also a way to broaden the network, she added.