Making Event Participants More Successful With Social-Media Tools

Twitter and Facebook as solicitation tools
According to Nielsen Online’s Global Index, December 2007-December 2008, people now spend more time on social-networking sites than on e-mail. As such, utilizing these sites for event fundraising may become just as important as personal e-mail solicitations. Facebook and Twitter have seen tremendous adoption over the past two years and now boast more than 344 million combined users. To more closely analyze their impact, the research compared returning event participants who did not have the advantage of integrated social-media tools in 2008 but did have access to them in 2009.