Making Event Participants More Successful With Social-Media Tools

In all cases, our research demonstrated that participants using social-media tools set higher fundraising goals, reach more donors and raise more money.

Twitter users increased their personal fundraising goals at least three times more and raised nearly 10 times more online than their peers who did not use the microblogging service. Additionally, participants who sent multiple tweets achieved stronger fundraising results than those who sent only one tweet. These results align with those of e-mail solicitations, an area in which participants are encouraged to send multiple personalized messages.