Making Event Participants More Successful With Social-Media Tools

Our research showed that event participants using Facebook tend to set higher goals for themselves and commit to stronger support for an organization. Importantly, they raise significantly more than participants who do not use Facebook. There’s an even stronger impact when a more robust application such as Boundless Fundraising, which automates and integrates participants’ ability to access their Facebook friends, is used. Overall, event participants that used such an application with Facebook increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.