Making Event Participants More Successful With Social-Media Tools

Comparing e-mail fundraising with social-media fundraising
The potential for Facebook and Twitter relies on the number of updates participants make, as well as the number of friends actually viewing those updates. So, while these two platforms enable participants to share updates with many friends at one time, it’s essential that their followers regularly access the social-networking sites and view their communications and fundraising appeals. E-mail, on the other hand, is a one-to-one communication that goes directly to a potential donor and therefore has a more captive audience. This is similar to making a phone call to one of your friends and asking for support versus walking into a crowded party and announcing that you’re fundraising. The phone call typically is either answered or listened to as a message. The announcement at a party relies not only on your friends actually being at the party, but also that they’re listening.