Making the Most of Your FSP Investment
Ongoing user charge or license fee
This is infrequent, but I have seen it (and paid it). Basically, an FSP offers to provide something to you at no or a very low charge for one-time use. If it works and you want to use it again, you pay a few cents for every usage.
For example, a writer wrote an acquisition letter but didn’t charge the NPO where I worked. Our contract stated that I could mail 25,000 copies of that letter. If the results were good and I wanted to mail it again, I would pay 2 cents for every letter I mailed. My initial risk was $0, and the writer’s risk was the cost of his time to write a letter.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.