Making the Most of Your FSP Investment
A fundraising service provider can be a huge asset to your nonprofit, but understanding pricing, services, capabilities and limitations is essential.
But since the letter worked, every time I mailed it again, I paid a few pennies for every piece in the mail. When I mailed it to 50,000 prospects, he made $1,000. If it worked really well and I mailed it to 250,000 prospects, he made $5,000. He gambled his initial time and had the potential to earn far more than his initial investment of time over months and years.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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