Making the Most of Your FSP Investment
A fundraising service provider can be a huge asset to your nonprofit, but understanding pricing, services, capabilities and limitations is essential.
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3. An FSP can challenge the status quo. Sometimes we hire an FSP because we want change — but when we see what change looks like, we panic. It’s easy to get in a comfort zone and start saying things like, “Oh, but our donors are different …” and “Our donors would never go for that.” The FSP you choose should have depth of experience and a good handle on the overall fundraising market. But if you don’t trust your FSP’s people, you won’t truly benefit from their knowledge.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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