Making the Most of Your FSP Investment

Otherwise, the relationship is headed for failure.

Getting the best value
There is simply too much to do in fundraising today — personal visits, legacy societies, direct mail, e-mail campaigns, newsletters (on- and offline), events, websites, telemarketing … and the list can go on and on.

Very few of us can be experts in all of these. The smart professional knows when to ask for help rather than trying to do it all alone. But the smartest professional makes sure that the money being spent on FSPs — and yes, internal-only projects, too — is a good investment that ultimately raises money to carry out the mission.