Making the Most of Your FSP Investment
3. If an FSP isn’t returning value to your nonprofit, find an alternative solution. Don’t keep wasting money — but also don’t terminate an arrangement with an FSP unless you have a plan in place to continue that program via another means.
Not recontracting with the FSP that is writing, designing, printing and mailing your monthly direct-mail appeals, for example, without having a solid strategy for continuing to get direct mail of the same (or better) quality isn’t thrifty — it’s organizational suicide. The same applies to your e-mail provider, website manager or any other task you are using an FSP to complete.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
