Making the Most of Your FSP Investment
FSPs have different ways of pricing their services to you, their NPO client. Following are explanations of several ways. This may not be an exhaustive list, but it represents billing strategies that I have encountered in the past. An FSP may use multiple methods or just one.
Flat rate or ‘menu’ pricing
When you go to a restaurant, the menu lists the food offered and shows how much it costs. You pay $6.99 for the daily special or $5.25 for the budget breakfast. You can see what you’re getting and what it costs by reading the menu. If you want to make a change — for example, you want the budget breakfast, but you want two eggs instead of one — you pay an extra charge.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.