Making the Most of Your FSP Investment
A fundraising service provider can be a huge asset to your nonprofit, but understanding pricing, services, capabilities and limitations is essential.
Agency markup
Here’s where it’s easy to get confused. (Trust me, it took me years to really understand this.) The FSP may mark up the cost of certain items — usually printing, mail services, list rental, media airtime, ad space, online ad buys, etc. FSPs seldom add markup to travel, or to postage and other things that do not require an investment of their time.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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