Making the Most of Your Online Event Fundraising Efforts

And now, with the fall events season complete, this is the best time for organizations to review their spring event fundraising strategies. There are a number of tactics fundraisers can employ to help increase the success of online event fundraising efforts. Here are a few worth considering:

1. Launch the event online at least six months in advance.
On average, organizations set up online events about five and a half months before the events. While about 55 percent of donations collected online will come the last 20 days before the event, participants need a head start to ensure online adoption and effective use of the tools. Starting too late means participants will raise an average of 27 percent less online than if they were given six months or more to fundraise.