Making the Most of Your Online Event Fundraising Efforts

2. Extend the online duration of the event.
Let the event run online past the event date. Keeping the event pages up for approximately 40 days after the conclusion of the event has been a good rule for many organizations. Statistics show that only 5 percent of total donations come in after the event; however, since the event is over, there is little to no expense associated with these donations. Don’t forget to shut down registration, and be sure to update the site with appropriate awareness messaging around the event.