Making the Most of Your Online Event Fundraising Efforts

3. Encourage online registration.
Participants using online tools tend to raise six times more than those who don’t and tend to be more engaged with the event. Encourage online registration by making the event’s Web address prominent in all event materials and communications. Most events average only 21 percent active online usage by participants. By successfully marketing online registration and providing extensive team captain training and incentives, some organizations have succeeded in getting up to 60 percent of participants actively using online tools for events.