Making the Most of Your Online Event Fundraising Efforts

4. Make it easy for participants to send more e-mails.
Do some of the leg work for participants. Providing e-mail templates makes solicitation easier for participants and helps save time — two common concerns of new or volunteer fundraisers. The average event should have at least four e-mail templates: one for the team leader, one for general participants, one for team members and a donor thank-you message. Also, use e-mail communications to continually motivate participants. Include the participant’s user name and other personalized data, such as name and fundraising goal, to motivate him to log into the event Web site. On average, about 15 percent of event participants use e-mail. Events with higher online adoption outperform those with less adoption by 58 percent.