Making the Most of Your Online Event Fundraising Efforts

5. Focus on customer service.
Giving participants a phone number to call if they need help setting up their personal pages can have a significant impact on event success and overall participant satisfaction. Participants are less likely to give up when they can call and get answers to their questions. This also helps create a positive experience with the organization that can contribute to an increase in return participants and build organizational affinity. Some organizations actually offer 24-hour customer service in the last 20 days before an event to make sure they can maximize online fundraising.