Making a New Appeal Using Vintage Images

September 18, 2009, The New York Times — WITH the economic downturn kindling a longing for less volatile eras, many companies have turned to nostalgia marketing. Examples are Volkswagen, featuring a 1964 Beetle in advertisements, General Mills, selling Cheerios and other cereals in retro boxes, and Nationwide Insurance, resurrecting its “Nationwide is on your side” catchphrase.