Please Tell Me a Story ...
Making your mission come alive through stories.
Whether your mission is helping people, animals or the environment, telling a story is critical to engaging potential donors — and turning them into committed supporters.
Enough facts
A great story for fundraising needs facts. But think of it as the Reader's Digest version. Don't get too bogged down, but don't assume your writer knows everything and can fill in the blanks, either.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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