Please Tell Me a Story ...
Making your mission come alive through stories.
For example, if you are helping people in a remote part of Africa, what kind of house does a typical family live in? Is it made of mud bricks, straw or bark? How far is it to the nearest source of water? Is that water polluted, dried up for months at a time, or cold and fresh?
If you're rescuing abused animals in Denver, what kinds of animals do you rescue? Are they usually very young, or do their ages span several years? What kind of condition are they in when you rescue them? How do you learn about their plight?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
