Please Tell Me a Story ...
Making your mission come alive through stories.
Too often, we're too close to the work we do so we forget that our donors don't know the important details of what we do. Even though we told them before, it's important to tell them again. Confusion is generally not a viable path to donating.
In their own words
Let the recipients of your help tell donors how great your organization is. Their quotes are powerful; it's real people (who I now visualize because I've received enough facts to form an image in my mind) saying — in everyday language — how they have been helped.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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