Making your mission come alive through stories

By Pamela Barden

While animal and environmental causes may not be able to quote their main recipients, include quotes from people who see the results of your work. For example, quote a woman who adopted one of your rescued cats or a family who hikes in the forest you are preserving.

"Project speak" is important in major-donor, foundation and corporate proposals, but so is proof that you are effective in what you do. Having someone who isn't your employee or spokesperson say "this group is the best!" is a powerful way to provide that evidence.