Please Tell Me a Story ...
Making your mission come alive through stories.
Photos can fill in the blanks
Even if they aren't professional (or at least high-quality) photos suitable to be used in your fundraising material, give your snapshots to your writer. They provide details that he or she can use to paint the word picture.
When I look at photos, I may see a person who looks older than his years (I know, because I was given the man's age in the narrative) or who has a look of determination on her face that tells me she can succeed — with a little help from the donor. Your photos help me make these observations and then help me make the person real to potential donors.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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