Please Tell Me a Story ...
Making your mission come alive through stories.
Of course, a good writer can create copy from almost nothing. But copy that is truly moving and factual usually requires a decent amount of resources. By focusing on basic facts, a few quotes and some pictures to help your writer visualize, you increase the possibility that your fundraising project will connect with the potential donor and lead to a contribution.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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