Many Donors Giving Smaller Charitable Contributions to Fewer Organizations

Use of Social Media
This Harris Poll also asked several questions about the use of social media, such as YouTube and MySpace. A small but growing number (31% this year compared to 23% last year) of adults involved with charities think it extremely or very important “for non-profit and charitable organizations to use social media to communicate with their supporters.” However, currently only six percent of these people say they currently keep up with charities through social media.