Many Donors Giving Smaller Charitable Contributions to Fewer Organizations

Many people want to hear not only from senior staff in these organizations but also from junior staff and non-staff. In particular, they want to hear from those who provide the services they deliver as well as those who benefit from those services.

Many of the (small number) of people currently using social media to learn about charitable organizations have taken action as a result. Half (54%) have talked to a friend or family member, 41% made a contribution to the organization, 34% made a contribution to a cause the organization supports, 31% volunteered and 30% attended a sponsored event.