Case Study: Crisis in Kenya
MAP International’s urgent, multichannel appeal drives strong response.
The large window outer envelope featured a bold “Emergency” teaser with the letter’s Johnson box copy, “Please help MAP rush emergency supplies and lifesaving medicines to Kenya,” partially revealed through the window. A First Class presort stamp was used to expedite delivery, expected in homes within two to three days nationwide.
- Companies:
- LW Robbins Associates
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