Case Study: Crisis in Kenya
MAP International’s urgent, multichannel appeal drives strong response.
The P.S. encouraged donors to go to www.map.org/kenya to donate online and get the latest updates on the situation in Kenya, which was unfolding daily.
The preprinted reply envelope was lasered with the teaser copy, “URGENT! Please respond by February 14, 2008.” Adding response deadlines boosts response, and for this campaign it was critical to get funding immediately. Donors who had given $100 or more within zero to 24 months received a First Class stamp on the reply envelope to help lift response. Donors in other segments did not receive return postage.
- Companies:
- LW Robbins Associates
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