Case Study: Crisis in Kenya

Real-time urgency
A 30-second voice mail message from Palusky to donors, thanking them for their support, was sent on Jan. 10. This was timed to introduce the direct-mail package, which was expected to arrive in homes Jan. 11-12. Producing the voice message was challenging. Palusky recorded the message using a satellite phone from Kenya, and the sound quality of the recording was only fair.