Case Study: Crisis in Kenya
MAP International’s urgent, multichannel appeal drives strong response.
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Keeping donors informed
MAP sent a special “Crisis in Kenya” update campaign in April to keep donors informed of its progress and demonstrate its strong investment in the Kenya community. Although the situation has stabilized, the appeal describes MAP’s important work caring for homeless people in displaced persons camps and emphasizes its ongoing need for financial support from its donors.
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- LW Robbins Associates
Bryan Terpstra
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