Case Study: Crisis in Kenya
MAP International’s urgent, multichannel appeal drives strong response.
● Would donors be tapped out financially just weeks after a very successful year-end campaign?
● If MAP proceeded with this emergency appeal, how would it affect the results of its upcoming regular campaigns?
● Could the campaign launch quickly enough, i.e., while the disaster was still a lead story in the media and still top of mind among its constituents?
- Companies:
- LW Robbins Associates
Related Content
Comments
