Case Study: Crisis in Kenya
MAP International’s urgent, multichannel appeal drives strong response.
Emergency plan activated
On the morning of Jan. 3, Smith sent an e-mail to fundraising agency partner LW Robbins Associates, alerting it to the emergency appeal — which needed to drop within four business days. The Robbins team went into action, based on the emergency procedures the two teams had set in place ahead of time.
- Companies:
- LW Robbins Associates
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