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Paul Bobnak
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Freemiums and premiums have long been staples of direct-mail fundraising. In this video, Direct Marketing IQ's Paul Bobnak takes a look at this practice with a little twist. He reviews the tried-and-true method of address labels included in a Paralyzed Veterans of America mailing and then lays out how both the Sierra Club and Doctors Without Borders utilize maps as engaging freemiums for donors.
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- Companies:
- Doctors Without Borders
- Sierra Club
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Paul Bobnak
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