Editor's Note: Margelina Redux

The people who connect to your organization’s pages certainly don’t need to know what kind of potato chip you would be. But I’d bet they wouldn’t mind hearing from you more, rather than just from your organization. It might just be in the language or tone of your messages — “we” or “I” vs. “the ABC Organization.” It’s a fine line, but one that’s worth exploring if you want to make the most of the online experience for both your organization and its “friends.” Care to comment? Connect with me at
facebook.com/fundraisingsuccess or www.linkedin.com/in/mtbattistelli.