Case Study: Ask and Receive
Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.
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Amy Syracuse
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The package includes a No. 6¾ closed-face return envelope. The return envelope is preaddressed to Maryland Food Bank in handwriting and bears a return label with the donor’s name and address.
These two pieces are mailed in a closed-face, baronial carrier envelope with First Class postage. The outer envelope does not include a return address; the donor’s name, address, city, state and ZIP code are handwritten on the outside.
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Amy Syracuse
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