Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

The new-donor, second-gift mailing is sent to any first-time donor who has made a donation of $5 or more. The number of mailings per month, as well as the number of pieces mailed, varies with seasonal fluctuations in new-donor acquisition. During peak periods, Rohrbach estimates, there are several thousand pieces per month, sent via two monthly mailings.