Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

Robbins Account Supervisor Casie Craycraft believes these elements help the new-donor, second-gift mailing stand out from the typical mailbox clutter.

“It took me quite a while to get used to receiving these packages in the mail,” she says. “I honestly thought someone I knew was sending me a note.”

The use of handwriting does increase the cost of the package, Craycraft adds. The mailing costs 31 percent more than a regular appeal. But for Maryland Food Bank, the results justify the means.