Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

“From a fundraising standpoint, there’s a level of sophistication that we continually aspire to so that all of our activities give us a greater yield,” Flateman says. She adds that this sophistication has helped the organization achieve an average gift size across all donors of $80.

The tone of the new-donor, second-gift mailing copy is warm — even personal. As for messaging, “We always try to talk about a life changed … the work of the food bank is the most important thing to exemplify to each donor what [his or her] gift has done,” Rohrbach says.