Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

Year one, new-donor communications
Of course, the new-donor, second-gift mailing is just one part of Maryland Food Bank’s year one, new-donor solicitations. It is actually the second communication a new donor receives following her donation. The first is a thank-you letter that is produced and mailed by Maryland Food Bank staff, usually within two weeks of the time the donation is made.