Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

Roughly two weeks after the thank-you acknowledgement hits, new donors receive the second-gift mailing. Then, a month or two later, they’re inserted into the normal contact cycle.

Craycraft says new donors typically receive between four and six renewal letters in the first year. Timing of mailings is closely monitored to avoid any negative impact, and renewal letters are typically sent four to six weeks apart.