Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

“Each letter has a different offer and tells the donor about a different food bank program, allowing them to see the scope of the services the food bank provides for hungry Marylanders,” Craycraft explains.

A rebound in retention
Response rates for Maryland Food Bank’s retention mailings range from 8.5 percent to 13.5 percent, depending on the time of the year. Craycraft says response rates to renewal mailings have not been affected by the introduction of the mailing.