Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.

By Amy Syracuse

Thrilled with the mailing’s success, Flateman has no plans to change it in the near future. But that’s not to say she’s feeling complacent about Maryland Food Bank’s direct-mail fundraising.

On the contrary, the success of the new-donor, second-gift mailing has prompted the organization to reconsider how and how often it approaches all donors for support.