Case Study: Ask and Receive
Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.
“By having this experience and seeing the response rate, it’s helped us to embrace a more aggressive schedule with number of maildrops, packaging and messaging,” she says. FS
This article originally appeared in the August issue of FS sister publication, Target Marketing.
Amy Syracuse is a London-based freelance writer.
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