Case Study: Ask and Receive
Maryland Food Bank retains new donors by asking them to give again — before the window of opportunity closes.
Room for improvement
Founded in 1979, Maryland Food Bank boasts a diverse and enthusiastic donor base.
“There really isn’t a typical donor,” Flateman says. “The issue of hunger is something that resonates with pretty much everybody.”
Since the introduction of its direct-mail fundraising program in 1997, Maryland Food Bank’s new-donor retention rates have varied from the high 30 percents to the low 40 percents, a range that exceeds sector standards.
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